How the Jeep Brand Fares in Markets Across the Globe
To many, Jeep seems to represent something quintessentially American. Originally devised for use by the U.S. Army back in WWII, the Jeep has since found a devoted following among the civilian population in the States. The brand has responded by continuing to evolve over the years while staying true to its unique style and off-road emphasis.
Things that tickle the fancy of the American people are not always enjoyed to the same degree by the human population across the globe. We at Lum’s CDJR decided to investigate a pertinent question for the benefit of our brethren here in the Astoria, OR region, as well as those beyond: is Jeep popular worldwide?
Yes, the Jeep brand is sold on six of the seven continents (we’re presuming that Antarctica is the odd one out) and is available for purchase in over 75 different countries. The ability to tackle different terrains in a capable off-roader like the Jeep Wrangler comes in quite handy in a multitude of locales, whether the environmental threat be snow, sand, mud or rain. Across the planet, people that face these conditions (whether voluntarily or involuntarily) seem to find Jeep to be a reliable brand to take them on.
Keep Learning: Does the 2021 Jeep Grand Cherokee have a third row?
Where is the Jeep brand most popular?
Unsurprisingly, North America remains the leader in Jeep markets. Outside North America, however, the biggest Jeep supporter is China. Though some Americans like to fixate on their differences with the Chinese populace, many quintessentially “American” vehicles do better in the Chinese market than anywhere else on the globe. For example, unlike Europeans, Chinese buyers share the voracious appetite that American hold for large, rugged SUVs and off-road capable adventure machines.
Other parts of the world share in boasting impressive Jeep stats of their own. Forty countries in Europe sell Jeep, making it in the continent with the most Jeep-selling countries. Over in Japan, Jeep became the first gas-powered American-brand passenger vehicle to qualify for the country’s eco-car tax incentive back in 2016.
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